ICT A2

This regulation was designed to protect the online shoppers and any site selling items online must follow it. The directive dictates the information that consumers must be provided with in online transactions. If a retailer/service provider fails to provide information required by the directive, its contract with the consumer may be invalid and it may be in breach of member state retail law. The directive also applies to services provided by SMS text messaging. Given the 160 character limit of SMS, the body of the message must contain a URL where the required information can be found.